Friday, 11 December 2015

Target Audience

A particular group at which a product such as a film or advertisement is aimed, normally separated by age so children and adults.

Comedy - would be aimed at probably teenagers or young adults if its films like American Pie or Step Brothers as they tend to contain adult humour and sexual references. However a film like grown ups are more aimed at family as the filmed is centred round several families.
Horror - Mainly horror films are aimed at teenagers. As above, so below and cabin in the woods use a complete cast of young adults which will definitely appeal to teenagers, also they are a group of friends which can be related to by teenagers who watch horror films with their mates.
Action - This is definitely family orientated films like the golden compass, Indiana Jones contain and variety of ages in their cast and have a lot going on to interest everyone, they are seen as typical movies you would watch as a family.
Drama - This can be a teenager and adult aimed genre, they tend to be more complicated and try to be parallel to life so are more relatable to an older audience. Drama can be based on relationships between characters so hard to understand by children.
Romance - Can be aim at young adults and mainly the female gender.
For my target audience I was thinking of a young audience of teenagers.
I'll attract my target audience by using young actors so they appeal to teenagers and using appropriate music.

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